When GoWorkaBit, the leading Estonian job portal for the on-demand workforce began preparing the English version of their product offering, the founders brought me in to review their terminology and web copy.

In the Estonian market, their playful terms have shaped the parlance of the gig economy, and they were looking for a way to replicate their unique approach in English.

We settled on a series of terms that help to reinforce their brand, and underscore how people can “work a bit” more on their own terms.