Grünfin Messaging

As founders Karin Nemec and Triin Hertmann began to formulate Grünfin’s sustainable, values-driven investment offering in the summer of 2020, I organized a messaging workshop to help define the initial content strategy.

Grünfin messaging workshop

Prior to the public launch, I helped the team to hone their message and refine the copy for the beta version of the Grünfin website as they solicited early-stage feedback from their network & potential investors.